ADIDAS

Inspired by our heritage, our brand is rooted in sports and the culture born from it. Headquartered in Herzogenaurach, Germany, we’re a global leader in the sporting goods industry, employing 64,938 people worldwide and generating sales of € 24,811 Million in 2025.

Athletes do not settle for average. And neither do we. We have a clear mission: To be the best sports brand in the world. Every day, we come to work to create and sell the best sports products in the world, and to offer the best service and consumer experience.

OUR Purpose

Through sport we have the power to change lives

Our purpose, ‘Through sport, we have the power to change lives,’ guides the way we run our company. We strive to expand the boundaries of human possibility, to include and unite people in sport, and to create a better world.

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